Is your office space an untapped asset?

 

 

 

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Make no mistake: Your brand identity matters. It tells current and prospective clients who you are, what you do, whom you serve, and why you are better at it than your competitors are. But, as you strive to differentiate your firm through your website, social media, marketing, and networking events, you may be overlooking one of the best opportunities to distinguish your firm and to attract and serve more high-net-worth investors—your physical office space.