The design of our new office space in La Jolla has propelled Pacific Sotheby’s International Realty to double our sales volume in the La Jolla market. Working with the team at SDOD, we were able to triple the number of real estate agents who work in the space by utilizing a combination of reserved private spaces merged with un-reserved hoteling and communal area spaces. The net effect overall has been transformative for our business. Sales are up, existing customers are impressed, new customers have been attracted to our business, new agents have joined our business and we have doubled our volume in less than 12 months. Each of these items on their own would have been a win but all of them combined have totally blown away our expectations when we hired SDOD onto the project.
While all of those stats are impressive, the most important impact is not as easily measured. The design of the space has created an energy and excitement within our business that we can not measure in a spreadsheet . Real Estate offices tend to be quiet and competitive environments where sharing is not common. The design and esthetic created by the SDOD team has transformed our team in how they work together collaboratively, how they feel about our company and the pride and confidence has radiated into our marketplace.
Can good design double your business? In this case, the answer is emphatically and simply, yes.
The IT department at the City of Carlsbad was a maze of cubicles making it difficult for our customers to find an IT support person and impossible for IT and the business to collaborate. Cubes were cramped with little space to work. The entire area looked dismal. One might think that any change would be an improvement, but the IT team were not thrilled about changing their personal space. Then in walked San Diego office design – in particular Joanna Wheeler and Tamara Romeo. What a professional group, who did a very thorough requirements gathering, speaking to each individual on the team, measuring spaces, checking out every detail. They came with not only several different placement alternatives to redo the space, but many color-coordinated swatches of chair, panel, wood and paint selections and many different choices of office furniture that would meet our requirements.
My own endeavor on this was to shop a couple of furniture places, pick out some furniture I thought would work and just go buy it. What I had initially picked would have been a disaster. The requirements that Joanna so carefully gathered showed very clearly that if we were going to have a success with this new collaborative office space, we needed to meet individual needs and preferences. Joanna then took us on tour to several different finished offices in the area that held different manufacturer’s furniture laid out in many different fashions and colors so that we could see how these designs played out in the workplace. This was brilliant. The really cool thing about SD Office Design is that they aren’t tied to any specific manufacturer so we had the opportunity to look at many. In the past, we had worked with a single reseller of one manufacturer who simply drew a design and gave us pricing. There was no focus on the customer experience!
Joanna spent many hours with us going through design choices, changes and rearrangements in a very organized and amazing fashion. She obviously loves her work and is incredibly skilled, very knowledgeable and a joy to work with. The space SD Office Design designed and implemented for us is very collaborative, fits our requirements to the most specific details and is totally color-coordinated. Joanna took care of every detail of the implementation from the breakdown of the furniture to managing several different vendor deliveries and furniture set up. She also found us the best pricing on custom media tables that beat any manufacturer’s price and also made suggestions for artwork for our newly painted walls. Folks that visit here, other areas of the business and our executives are very impressed with the space. Enough so that they are making plans to do similar designs in their spaces.
SD Office Design made this all happen for us. There is no way that we would have had the knowledge, expertise and patience to coordinate, plan and implement all of this ourselves. SD Office Design created a design within our price point and delivered 10+ times what a single reseller offered at the same price! I am so happy with the result and highly recommend this team to design your working space. The great result makes all the difference to the staff that have to use it every day and the collaborative nature of this layout that they created for us has boosted productivity and encouraged the staff to work more closely with one another. The difference in productivity is quite noticeable and our business partners can now join us as we collaborate on projects.
I can’t thank you enough, Tamara and Joanna, for all of your thoughtful, creative work and ultimate patience in pulling this together for us!!!
As a national advertising agency with Fortune 100 clients, our standards are high. We also know and understand the value of branding, client experience and perception. So, when we determined that our corporate headquarters in San Diego weren’t a good reflection of who we were nor captured the innovative spirit and collaborative style of our teams, we were ready to turn to a professional design team to make a significant change. And that’s when we selected San Diego Office Design.
They immediately captured “our spirit” and interpreted who we were by grabbing elements from of our past (I admit, I’m a child of the sixties) and perfectly blending them with a fresh and vibrant view for the future. There were some unique building challenges through which they navigated smoothly and their attention to detail was outstanding. but best of all they just “got us.” The end result is a striking and quite unique space that demands attention while being thoroughly practical as well.
I must add that we were especially impressed with Tamara’s desire to understand our market niche and her willingness to collaborate with our own graphic designers throughout the process. It was satisfying and fulfilling in every way and we are the daily recipient of comments on her work from clients, visitors and our own team members. I would welcome you to contact me directly at any time if you want to know more details or would like to see examples of her superior work on our behalf.
After 20+ years in academia, I recently left to open my own specialized medical practice. I had a clear vision of the kind of practice I wanted to create but I did not know how to reflect it in the design and decor of my new space. I am very glad I choose San Diego Office Design to help me address that problem. They understood what I was going for and did a great job! My patients are impressed by the decor and Rachel and Tamara were great to work with. I highly recommend them.