What is a rendering?

We often use the term ‘rendering’ when discussing project development with our interior design clients.  I make a real effort not to use industry lingo when I’m communicating outside of my own office, because I think it makes people (often times our own clients) feel excluded.  It is one of my pet peeves to be in a meeting and realize that I’ve been speaking ‘designer’ and my client has to ask what I mean?  Even with my focused effort, I realize it may be helpful to explain what some of our common designer-eze terms really mean.

A rendering is a drawing done in perspective.  These drawings generally show what a custom designed and/or custom built item will look like when complete and installed into its new location.  .  A perspective represents one’s view as they walk into a space from a certain location.

As you can see in the example below, a rendering starts as a hand drawing, then we develop it further into a 3-dimensional computer drawing or sketch (sometimes called SketchUp because of the software commonly used to do the job).  Generally we communicate quickly with hand drawings to gain a clients understanding of the concept before we jump into developing a full 3-dimensional sketch.  This is because most design firms charge by the hour, and we don’t want to charge for development of a concept unless the client approves the general look and feel of the sketch version.

At the bottom of the page is an actual photo of the completed custom piece in the room (in this case we were building the reception desk, and showing the wall treatments, logo and lighting)

Isn’t it amazing how lifelike the final product is to the rendering?

Rendering for custom reception desk and feature logo wall
Rendering for custom reception desk and feature logo wall


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