Mossy Auto Exchange in Pacific Beach, San Diego
San Diego Office Design
What a cool project!- Mossy Auto In San Diego by Slidely Slideshow
In San Diego, Mossy is a name synonymous with car buying. They have a proven track record and have been a part of the San Diego community since 1921.
When they reached out to San Diego Office Design it was because they wanted to try something new…groundbreaking, really. They wanted to create a new way to buy and sell cars that was millennial-friendly and they knew in order to accomplish their goal they needed a fresh approach to the look & feel of their dealership as well.
When the design team walked with the client through the vacant building shell in Pacific Beach it looked dull, dated and devoid of personality.
We tossed concepts around with keywords like ‘trendy coffee shop’, ‘hotel lounge’ and ‘beachy vibe’ and shared our vision for what a new kind of car buying experience could feel like “fun” “not intimidating” and “like hanging out with friends.”
A few weeks later the San Diego Office Design team presented the virtual reality fly through of our concept that showcased unique design features, cool custom real moss wall treatments and the new beachy cafe vibe.
Travis Mossy loved it, and we were off and running.
Eight weeks later, we were ready for the grand opening event.
It was apparent that the Mossy’s were thrilled with the new showroom. They created an entirely new Instagram advertising campaign to showcase “Mossy Auto Exchange” and used the cool new interior as the backdrop.
Travis Mossy said “Your team absolutely killed it. The end result was better than I ever imagined” and said that “the fact the the project came in on time and on budget was just the frosting on the cake”
Project size: 2845 sq feet ($35 per sq ft)
Project budget: fixed FF&E with minimal construction $100,000
Project challenge: Rebrand a dull and lifeless space into a millennial friendly beachy showroom
Project length: 4 months
Cool Features: *Mossy Moss logo wall by Benetti Home, *Turf rug, *custom one-of-a-kind reception desk that blends all of the spaces distinct features *stadium style seating area with projector whiteboard screen paint *custom wood and ceiling wood wall treatments *roll up garage door
thank you to our industry partner: Studio One78, Benetti Moss